I received a call yesterday from a lady who lives in Maryland. She wanted to know the role of a "Bodyguard" when with a client. She asked about procedures and protocols.
She was most concerned about how a "Bodyguard" handles himself when someone wants to get "close" to a client and how do we prepare to protect a client.
I explained that prior to a protection detail, I sit with the client and and go over the needs and expectations of the client. We do a full risk assessment of the clients itinerary and property.
Depending on the threat level of the client (A-list Celebrity, CEO of a Pharmaceutical Company with death threats from an Activist Group, etc.) we set up a customized program to prevent any attacks.
The most important job in protecting a client is to be prepared. There must be complete advance work. Advance work is studying all stops of the clients itinerary. This includes alternative routes, building layouts, monitoring traffic, weather and emergency conditions in real time, studying crime patterns of the location, etc. I usually spend 2 hours of advance work for every 30 minutes of client travel!
I prepare all of this information using the latest technology (Google Earth, Media outlets, 3D site layout, etc.) every morning and put the information into a comprehensive intelligence briefing folder for each agent to study and refer back to. When issuing the brief to the "team," we go over every detail and scenario that may possibly come up so everyone is prepared.
When out with the client, our primary concern is client safety. Obviously if the client is a well known actor, there is paparazzi and fans who want to speak with the client and get an autograph or picture, or both, with the client. Usually the client tells us "No disruptions today" or we let the client decide if they want to engage the public. If the client does not want to engage the public, protocol is, they just keep moving and that is our sign to "close in" on the client and prevent the public from getting to close to them. Obviously, we do this in a manner that exhibits respect, low key with a smile on our face to the public and in a gentle demeanor.
If the client decides to engage the public, we give the client and the public their space, yet being within arms reach of the client. We watch the public's demeanor and watch their hands very closely. A good agent can "read' someones demeanor and prevent their actions by stepping between them and the client or simply moving the client behind a barrier (wall, vehicle, bench, etc.) Like I said, a good agent will anticipate danger, identify it and make the necessary adjustments to have business continuity for the client.
I hope this gives you insight into what the basics of an Executive Protection agent does on a daily basis. Obviously, there is so much more that we do, but that information is proprietary and client safety protected.
D.A.D. Protection Services provides Executive Protection Beverly Hills, Executive Protection Malibu and Malibu Bodyguard Service.
For more information on the procedures and practices of an Executive Protection Agent please visit our website at http://www.dadprotectionservices.com/executive-protection.html
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